Where SSS for Success and EASY Brand Marketing Specialists Part Ways

Hello and welcome to Small Business EASY Branding Tips and this week's podcast.  Brought to you by EASY Brand Marketing Specialists, working to help Small Businesses Survive through EASY Sales.

Throughout many of the past 17 weeks, I’ve talked about “The Basics of Branding and Why Anyone Can Do It”, and I detailed the "4-Step Common Sense Branding Strategy" that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand.  


Those steps were:  
Step 1: Determining & Defining Your Brand.  
Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.  
Step 3: Launching Your Brand.  
Step 4: Managing, Monitoring & Tweaking Your Brand.  

In this week's podcast episode, I talk about Step 4, and give a real live example of “tweaking a brand” in action, as SSS for Success separates from EASY Brand Marketing Specialists.

Over time, I’ve found that the need for Specialized Social Media and Tech Consulting is too great for it to continue to remain as just a step with the EASY Brand Marketing Program.  Plus, I’ve found that there are people who just aren’t at the stage where they’re ready for the EASY Brand Marketing Program, and that’s okay.

For this reason, I will branch off SSS for Success into a specialized market that focuses primarily on businesses that are sorely in need of Web 2.0 survival skills, and the great thing about this plan is that eventually, some of those same SSS for Success customer will become EASY Brand Marketing clients!

The EASY Brand Marketing Blog and the EASY Brand Marketing Program will stay the same, as I will continue to churn out regular content that is designed to help small business obtain sales the EASY way!

As a Small Business Branding Tips Blog visitor, you’ll see very few changes, with the exception of some of the contact information that will change, along with a few other minor things.  The content will continue to be fresh, relevant, and useful, and hopefully you’ll continue visiting this blog, and downloading our podcast, as well as taking a look at the re-branded SSS for Success company!

As always, the content of this blog will stay the same, as I continue to educate and show you the way to EASY Sales.  So, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Even though it’s not a “sad” occasion, I couldn’t help but play “It’s So Hard To Say Goodbye To Yesterday” by Boyz II Men:

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website easybrandmarketing.info and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]easybrandmarketing.com”.


Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time.

Have a great day!

Kindra Cotton

If the player above isn't displaying, or working properly, you can also download the podcast from iTunes for free!

By the way, Transcripts are now available upon request.  If you want one, please email us at "transcripts[at]sss4success.com".

When EASY is not a SCAM

Hello and welcome to Small Business EASY Branding Tips and this week's podcast.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

It’s come to my attention that a few people have caught wind of the EASY Brand Marketing Blog and the EASY Brand Marketing Program, and have questioned the appropriateness of using the term “EASY” in relation to anything that has to do with small businesses.  I get it, but for me, it was one of those things that didn’t quite jump out at me because I’m not always necessarily looking for a scam.  More importantly, the original conception of the acronym that represents the steps of the branding process I’ve developed actually spelled out about 10 – 15 different words and EASY seemed like the best fit.  

Though the work involved in the EASY Brand Marketing Program is not easy for those doing (that is, my company) the results achieved by the benefiting company will be.  Essentially, you’re hiring a company that can show you how to Establish the profile of your "ideal customer" (using market research), Analyze your product & service offerings and tailor them for your "ideal customer" (through business intelligence and analytics), Secure the most effective ways to build and maintain customer relationships (by analyzing internal and external uses of technology), and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business (by insuring your company’s brand message is solidified in print and digital mediums).

It’s a long, drawn-out process, and it’s a lot of work done by my company on your behalf, and surely your cooperation and assistance are needed, if any of the work the EASY Brand Marketing Specialists team is doing is to be effective.  But, in many respects, for you as the small business owner, it’s EASY.  It’s saving you the time of conducting your own market research, doing your own internal operational analysis, and trying to figure out the overly complicated feat of navigating the terrain of the Web 2.0 environment, which more than likely would result in your finding out that you don’t know what you don’t know.

So, with that being said, when folks talk about “EASY money” or “EASY grant money”, or “Free Money to Change Your Life”, or things along those lines, it probably is a SCAM!  (Note: I call Matthew Lesko’s “Free Money to Change Your Life” book a “scam” because its simply a republication of government documents which are the same documents you could find yourself at your local library or by search the Government Printing Office database.  I admit, it’s a perfectly legal business, and Mr. Lesko has probably made MILLIONS selling people things they could get for FREE if they just did a little research…but I digress...).

But “EASY” doesn’t always have to be a word that denotes a SCAM.  There are plenty of tools that have been introduced in our society to make like easier.  Think of the calculator!  So, the EASY Brand Marketing Program is “EASY” in the sense that the calculator made math “EASY”.  IT IS NOT A SCAM!
 
But, I’ll show you this better than I can tell it to you, so stay tuned in the upcoming weeks as I talk about each of the steps of the EASY Brand Marketing Program.  

Now, in terms of the fate of the EASY Brand Marketing Program, I’m going to stick with the name for now, but remain flexibly adaptable.  Over the past few weeks, I’ve continually mentioned Step 4 of the “4-Step Common Sense Branding Strategy”, which is “Managing, Monitoring, and Tweaking Your Brand”, therefore I am surely up for some revisions if I find that my own brand needs tweaking.

Right now, I’m in the process of doing my own research and finding out what people really think about the business and its name, and what they think of whenever they see the term “EASY”.  Finding out the results should be fun.  In fact, if you look to your right, you'll see the poll I've added to this blog, so feel free to give me your opinion there.

For the most part, I've found that people who think that "EASY" denotes a scam aren't in my target market, and of those that are within my market, they're favorable to the term "EASY", so even in the early stages of research, I have a lot to think about, and in order to remain viable within my industry, I will adapt.
 
And speaking of revisions, there’s a “re-branding” of sorts taking place between SSS for Success and EASY Brand Marketing Specialists.  The companies are separating to further focus in their respective niche markets, where the EASY Brand Marketing Program will continue to help small businesses achieve EASY Sales, and SSS for Success will focus primarily on Specialized Social Media and Technology Consulting.
 
Be on the lookout for a few stylistic changes that will be happening as the EASY Brand Marketing Specialists gets their own site, and SSS for Success gets a completely new design.  

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website easybrandmarketing.info and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]easybrandmarketing.com”.


Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time. 


Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!

Kindra Cotton

If the player above isn't displaying, or working properly, you can also download the podcast from iTunes for free!

By the way, Transcripts are now available upon request.  If you want one, please email us at "transcripts[at]sss4success.com".

EASY Ways to Get Traffic to Your Website

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 

Over the past several weeks, we’ve talked about EASY Small Business Brand Marketing Tips, ways to build traffic to your website and/or blog, and “The Basics of Branding and Why Anyone Can Do It”.  We detailed the 4-Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand: 

• Step 1: Determining & Defining Your Brand.
• Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.
• Step 3: Launching Your Brand.
• Step 4: Managing, Monitoring & Tweaking Your Brand 

In this week's podcast episode, we recap our previous tips, as well as highlight some more ways you can drive traffic to your website.

First, we talked about blogging and how it can be used as a way to build your reputation as an authority on your topic, by delivering timely content that insures that you stay relevant with your core audience.  Getting started with blogging is fairly easy, as you simply need to:

• Choose a Blog Service. 
• Customize your Blog with your brand: (e.g. blog.yourcompanyname.com or www.yourcompanysblog.com). 
• Incorporate Good Content. 
• Allow Reader Comments and Feedback and Cross-link and Promote other Bloggers. 

Next, we moved on to email marketing and newsletters, and how you can not only build your reputation as an authority on your topic, but you can also stay connected with your audience through email, and possibly lead them to a call to action of your choice, based on your relationship with them that has been enhanced through email marketing. 

 

Getting started with email marketing and newsletters is pretty easy too, since all you need to do is: 

 

• Sign up for an Email Marketing Service and use all their tools effectively (especially the Analytics): MailChimp has a great “Forever Free” option that can get you started with email marketing if you don’t already have a list, or have a short list to start with.  They give you up to 500 subscribers and you can send up to 3000 emails a month on this free plan.
•  Add people to your list (ethically). 
• Create Interesting Topics. 

 

The next topic we talked about was podcasting (or digital audio broadcasting), and building traffic to your website through talking about your expertise via broadcasting your own radio show, that isn’t live, and people can choose to download it and listen to it at their leisure.  The great thing about podcasting is that it’s fairly simple to set up and get going, where all you need to do is: 

 

• Create the Podcast File: Using a computer, a microphone, and some free audio recording software like “Audacity”. 
• Upload and Store the File: With a service like LibSyn. 
• Disseminate the File to RSS readers. 

 

Then finally, last week we talked about “EASY Search Engine Optimization (or SEO) Tips” and things you can do to be sure that your website is search engine friendly and can drive organic traffic through search results.  The main idea here was to be sure that you give search engines enough information to be able to make the right choices about the relevancy of your website in relation to keywords that are specifically optimized on each of your site’s pages.  Those tips only scratched the surface, so if you’re really interested in learning more, here's a great resource: Search Engine Optimization All-in-One For Dummies by Bruce Clay and Susan Esparza.  It’s a great 10-in-1 book that gets into just about everything you need to know, and it gets into the finer points of Search Engine Marketing, and it also includes a $25 gift card for trying out Google AdWords. 

 

In the next few weeks, we’ll be talking more about ways that you can drive traffic to your site, specifically delving into the topics of Pay-Per-Click Advertising, and how to leverage your participation in online communities and visiting other’s blogs to continue to build your reputation with the time that will eventually lead people to your site.

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don't forget to stop by our Facebook Fan Page and let us know you LIKE what we're doing.


Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time. 


Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!

Kindra Cotton

If the player above isn't displaying, or working properly, you can also download the podcast from iTunes for free!

By the way, Transcripts are now available upon request.  If you want one, please email us at "transcripts[at]sss4success.com".

What Becomes of the Broken Hearted: How to Get Over Past Bad Service

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

This week’s topic is: “What Becomes of the Broken Hearted: How to Get Over Past Bad Service”.  In the podcast, I talk about some issues I've encountered with potential clients who are all gung-ho to move forward with their projects, but simultaneously reluctant to release the reigns of trust or loosen their purse strings for much needed services due to some bad service experiences from their past.

I offer the following suggestions to help ease the transition back to trusting service providers after you've been wronged in the past:

1. Start in Small Doses: Get to know the company through smaller projects, and get a feel for what they can do, and if you like the level of service they provide to you.
2. Allow the person you hire to exercise their expertise:  If you’ve taken the step to hire someone to complete a task, given them the breadth of space they need to complete it without hovering over them, or attempting to micromanage the process, especially if it’s in a field or area where you lack expertise. 
3. If all else fails: Do it yourself.  That way you can make sure whatever you need to get done, get done to your satisfaction.

As a final note, for those that may have been curious, the first part of this podcast’s title “What Becomes of the Broken Hearted” is an ode to Motown legend Jimmy Ruffin, who released a song under that title in 1966 (video below).

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don't forget to stop by our Facebook Fan Page and let us know you LIKE what we're doing.

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!

Kindra Cotton

If the player above isn't displaying, or working properly, you can also download the podcast from iTunes for free!

By the way, Transcripts are now available upon request.  If you want one, please email us at "transcripts[at]sss4success.com".

Specials Are Ending Soon!

It has been a pleasure to offer all of the Specials that have been available at SSS for Success (EASY Brand Marketing Specialsts), but all good things, must come to an end!

As I stated when we announced them, they were only available at these prices for a LIMITED time, thus at the Close of Business on Monday, July 26, 2010, the following specials will be ending:

• The Personal Branding Special: $150 for a 30-minute Tech/Social Media Consultation, a Professional & Stylish 4-Page Website, a personal email address (i.e. you@yourname.com), and a full-page (Color) Digital One-Sheet (print is available at an additional charge).
• The Authors Special: $150 for a 30-minute Tech/Social Media Consultation, a Professional & Stylish 4-Page Website, a personal email address (i.e. you@yourname.com), and a full-page (Color) Digital One-Sheet (print is available at an additional charge).
• The Authors SEO Special (for established authors with a web presence): $150 for a Search Engine Optimization (SEO) Analysis Report, a 60-minute Technology and Social Media Consultation, and a 30-60 Day Self-Guided SEO Action Plan.

If you'd like to take advantage of one of these specials before they end, please get in touch with us through the Contact Us page on our sss4success.com website, or call us at (615) 336-4325.

Thanks,

Kindra

Transcripts Now Available Upon Request

The method of posting a long list of transcripts on the "Transcripts" page, simply isn't working.

It isn't efficient for us to post, and it surely isn't efficient for readers to have to scroll for pages and pages in order to read a new week's content.

Therefore, Transcripts are now available upon request.

If you'd like a transcript of a previously posted episode, please email "transcripts[at]sss4success.com" with the title and/or date, and we'll get one promptly sent out to you.



If you know of a solution to getting transcripts disseminated in a more seamlessly integrated way, please let me know.
 
Thanks for your continued support.

Kindra

How to Build Traffic and Enhance a brand with EASY Newsletters

Hello and welcome to the podcast for Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 

This week’s topic is: “How to Build Traffic and Enhance a brand with EASY Newsletters”.  In a previous post, I talked about “The Basics of Branding and Why Anyone Can Do It”.  In that post, I detailed the 4-Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand.  
Those steps were: 1^st: Determining & Defining Your Brand. Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it. Step 3: Launching Your Brand. Step 4: Managing, Monitoring & Tweaking Your Brand (Note: That’s “tweaking” your brand, meaning make minor revisions, not tweeting your brand, which is more so a function that occurs under Step 3).  

In this week's post, we talk about how to use newsletters and email marketing to build bring traffic either to your blog or to your website, and to enhance your overall brand, so we’ll specifically be talking about Steps 3 and 4. 

There are a number of reasons why creating and disseminating a regular newsletter is important for building traffic and enhancing a brand:

1. It builds your reputation as an information resource to your core audience, and it lets your audience know that you know what you’re talking about.
2. It keeps you connected with your audience, and it gives you the opportunity to stay relevant and provide useful information that your audience will appreciate.  
3. If you sell things, or at one point will want to promote something, it’s a great way to have a “pre-sold” audience who trusts you and your opinions.
4. It helps you build traffic and enhance your brand, while engaging in activities that help your bottom line. 

Here's a brief rundown of what I discuss further in this week's podcast.  Here are the steps you can take to get started with email marketing and producing a newsletter with very little money:
 

• Establish a web presence (if you haven't already): If you don’t have a website, visit this quick guide on Web Publishing:  maximizingthenet.com/web/webpublishing.html
• Sign up for an Email Marketing Service:  I’m currently using MailChimp under their “Forever Free” program that allows you to have up to 500 subscribers and send 3000 emails per month.  MailChimp is very easy-to-use and they have excellent support that is always timely and responsive to queries.  Feel free to click the badge below to get started with your "Forever Free" MailChimp Subscription.  Another option you have is one of the market leaders in email marketing would be Constant Contact.  They have monthly plans that start as low as $15 a month, and they offer a lot of additional solutions like online surveys, event marketing solutions that assist with planning events including tracking registration and payments for events.
• Add people to your list (ethically):  I want to emphasize “ethically” because there are rules and regulations to how you can add people to your list.  For instance, just sending a blanketed business-related email to everyone in your email address book can be considered “spam”, especially if you did not acquire their email through a legitimate business transaction within the last 18 months. Remember: Do not randomly add people to your newsletter list without their permission.  
• Use the tools of your Email Marketing Service:  MailChimp lets you not only see statistics on who opened your newsletter and when, but also what they clicked on, and if they forwarded it to someone.  You can set up automated messages or “autoresponders” that send a message to your mailing list (or even only a subset of the mailing list that you identify) at a specific time or date in the future. 
• Create Interesting Topics: As a general rule of thumb try writing one (1) newsletter article per week, and work on creating “evergreen content”, which is “timeless” content that can be reproduced again over the years without much information that gets “dated” quickly.  One great tip I would suggest would be to write out in advance, 52 topics that you’d like to hit with your newsletter within a year. 
• Watch the Analytics of Your Newsletter: Use that information and analyze it for what it’s telling you about your audience.  What do people click on most? What doesn’t get any clicks?  What type of subject lines get opened the least?  And be sure to integrate a feedback survey at some point, to get feedback from your subscribers and find out what they think of your newsletter directly.

Speaking of which, be sure to complete this “Small Business Branding Tips Blog Survey”, and if you’re a Small Business Owner that’s been in business for a while, please complete this survey as well.

Please keep in mind that we here at SSS for Success (EASY Brand Marketing Specialists) are always here to help, either by providing services as an "Email Marketing Branding Specialist" producing newsletters content and publishing them on your behalf, or via our Social Media & Technology Training Packages to help you get a better grasp on email marketing tools and how you can learn to use them for yourself.

Note: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts @ sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton

  

If the player above isn't displaying, or working properly, you can also download the podcast from iTunes for free!

Blogs & Blogging | How to Build Web Traffic Through Information

Hello and welcome to this week Small Business EASY Branding Tip.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 

This week’s topic is: “Blogs & Blogging: How to web build traffic through information”.  In a previous post, I talked about “The Basics of Branding and Why Anyone Can Do It", and detailed the 4 Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand.  Those steps were: Step 1: Determining & Defining Your Brand. Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it. Step 3: Launching Your Brand. Step 4: Managing, Monitoring & Tweaking Your Brand (Note: That’s “tweaking” your brand, meaning make minor revisions, not tweeting your brand, which is more so a function that occurs under Step 3).

In this week's tip, we’ll talk about how to use blogs to build traffic by providing relevant information to your audience on a timely schedule, including how blogging can be used as you launch, manage, and monitor your brand, so we’ll specifically be talking about Steps 3 and 4.

Blogging can be the way that you build your reputation as an authority on your topic, and by delivering timely content, you can insure that you stay relevant with your core audience.

Because so many people have blogs these days, many now think it’s intuitive, and everyone knows how to do it, but I still think that a tutorial can be useful to some, so I offer this one, with the slant on how it can be used to build and enhance your brand.

Here's what you need to do to use blogging to build web traffic through information:

• Choose a Blog Service: Consider free services like Blogger or WordPress.
• Customize your Blog: Choose a template design that visually represents your brand and a domain name that is branded towards your company's identity (e.g. blog.yourcompanyname.com or www.yourcompanysblog.com).
• Incorporate Good Content: Set a blogging schedule, stick to it, and outline topics in advance for the weeks to come.
• Allow Reader Comments & Feedback: This gives you a feel for what your audience is thinking and how you can improve content over time.
• Cross-link and Promote other Bloggers: Be sure to read and get a “feel” for the blog before linking to it.

Speaking of feedback, we'd appreciate your feedback on our "SSS for Success (EASY Brand Marketing) Blog Visitor Feedback Survey". 

Finally, please know that we here at SSS for Success (EASY Brand Marketing Specialists) are available to produce blog content on your behalf as "Social Media Branding Specialists" or via our Social Media & Technology Training Packages to help you get a better grasp on blog tools and how to use them for yourself. 

Feel free to listen to this week's podcast by clicking the player below, downloading it and/or subscribing to this podcast series in iTunes, or reading the Transcripts of this week's episode HERE, to learn more.

I hope you found this week’s tip helpful. 

Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com, reach out to us via email at “podcasts @ sss4success.com”, or finding us on Twitter (@sss4success).

By the way, if you’re a Small Business Owner that’s been in business for a while, please do us a favor and fill out that brief survey and tell us a bit more about your entrepreneurial experiences.  We’d really appreciate your input. 

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325. 

Have a great day!

Kindra Cotton

The Basics of Branding and Why Anyone Can Do It

Hello and Welcome to the second blog post and podcast for Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales, where the acronym EASY represents our company’s ability to help small businesses: Establish the profile of their "ideal customer"; Analyze products & services to tailor them for the "ideal customer"; Secure the most effective ways to build and maintain customer relationships; and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business.  


As the creator of the EASY Brand Marketing Program, and I thank you for reading this blog and listening to our podcast series.  I started SSS for Success (EASY Brand Marketing Specialists) because I saw a true need for the varied services that became part of the EASY Brand Marketing Program.  


As I got out and talked to people about what I do, I found that people who worked in places that sought to help small business owners, like Small Business Development Centers and Business Incubation Centers got what I was doing, but when I talked to small business owners themselves, I would often receive the “deer in headlights” look or a blank stare that told me that I needed to spend more time actually educating small biz owners on the need for branding (especially in the early stages) and how each of the steps of the EASY Brand Marketing Program are actually cost effective in the long- and short-term.  I also wanted to show how the results of incorporating the program early on actually improves your business because it brings you the increased sales that you need to help you stay in business for a long time to come. 


I decided to create this podcast series, because I wanted a platform to share weekly EASY Brand Marketing Tips, and hopefully help small business owners in the process.  This week’s podcast is titled “The Basics of Branding and Why Anyone Can Do It”.  (You can CLICK HERE to read the Transcript by scrolling down to "Episode 2").  


In this week's podcast, I get into the specifics of what I like to call "the 4 Step Common Sense Branding Strategy" and I talk about what I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand:

• Step 1: Determining & Defining Your Brand. 
• Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it. 
• Step 3: Launching Your Brand. 
• Step 4: Managing, Monitoring & Tweaking Your Brand. 

I’m certain that there are very high-powered and high-priced brand marketing strategists and specialists all around who’ll argue against that title blog post/podcast, and its basic assumption that anyone can do it, but arguing that point is not what I’m here for.  I’m not a brand marketing strategist with "20 years experience at one of the largest ad firms in the nation", or anything that would make other people’s heads start spinning with impressive titles and a litany of brand names they’ve worked for whose names we all know and love.

What I am is a person who is passionate about small businesses, and the steps that they need to take to stay in business so that one day they’ll be able to hire the big fancy expensive brand strategists when they’re ready to go to the next level.  I like to focus on the smaller, logical, and economical things that small business owners can do, based off of a few relatively simple steps that can insure long-term survival!

I like taking a more “common sense approach” to some of the things falling by the wayside within small businesses, unfortunately making them not all that “common” any more.  As an entrepreneur, I see a need in the market, and I’m seeking to fill it.

Those 4 Steps are a part of the “Common Sense Branding Strategy” I came up with, and while the concepts are “new”, how they’re applied and when is key.  I think these are 4 Steps that ANYONE could take to build their brand, and while it does involve a lot of work, it should be work that’s complimentary to what you’re trying to do within your business, so its hard work that’s well worth it.

Knowing the struggles and challenges that small business owners face, not just in being the experts that they are in their respective fields, but also having to be an “expert” in the administrative tasks in running a business, I created the EASY Brand Marketing Program to help small business owners address some of those “Common Sense Branding Steps”.  I believe in the EASY Brand Marketing Program, not just because I created, but because I know that it fills a need within the market of small businesses, and I feel that I’m the one with the brand that can help fill that need! 

Just about everyone has something of value that they can share with you, if you’re willing to listen.  So, I thank you for listening to me, and I hope you’re finding some value in my words. 

I invite you to leave comments below on this blog, visit our website sss4success.com, reach out to us via email at “podcasts @ sss4success.com”, or finding us on Twitter (@sss4success).

And if, by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325. 

Thanks again for listening and have a great day!

Kindra Cotton


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