Personal Branding Anyone?

I was recently approached by someone about offering "personal branding solutions" at SSS for Success (EASY Brand Marketing Specialists) to individuals looking to brand their names online, and I'd like to extend the idea to include both aspiring and published authors.

By leveraging skills in IT/web design, market research, and search engine marketing, I will help authors enhance their brand in a way that increases their online visibility and attracts new readers.

To that end, I've created the "Authors Special" (available for a LIMITED time) , that you can read more about here:  http://www.sss4success.com/personalbranding/authors/

For $150, I offer a 30-minute Tech/Social Media Consultation, a Professional & Stylish 4-Page Website, a personal email address (i.e. you@yourname.com), and a full-page (Color) Digital One-Sheet.

Since published authors usually have a different set of needs than their aspiring counterparts, I've also created the "Authors SEO Special".  This special (also available for $150) is geared towards authors who already have an established online presence, but are in need of "sharpening" their online image.  It includes a Search Engine Optimization (SEO) Analysis Report of a current website and/or blog, with recommendations for enhancing a personal brand; a 60-minute Technology and Social Media Consultation, which is used in combination with the SEO Report to find out what improvements can be made, and finally a 30-60 Day SEO Action Plan which gives a step-by-step self-directed guide on how to leverage social media and digital marketing tools to enhance a personal brand and what search engines find.

In talking with several published authors, I found that there seems to be a need for a "social media street team" to build publicity and buzz around their book about 60 days before the launch date, in addition to a need to attract an audience and keep them engaged in-between published works. The items offered in the "Authors SEO Special" helps in both those areas by assessing what's currently being done and recommending ways to improve an online image in a way that attracts more readers.  You can read more about the "Authors SEO Special" here: http://www.sss4success.com/personalbranding/authors/seo.html

Right now, I'm in the process of reaching out to aspiring/published authors, as well as a few publishing entities that may have authors who could use these services.  If you know of anyone who'd benefit from either of these packages, please have them get in touch with us through the Contact Us page on our sss4success.com website, or call us at (615) 336-4325.

Because this is only offered for a LIMITED TIME, I'd encourage anyone interested to ACT FAST!

Thanks,

Kindra

The Small Business Branding Tips Podcast Series

Hello and Welcome to the blog post introducing our first podcast for Small Business EASY Branding Tips, brought to you by SSS for Success (EASY Brand Marketing Specialists).

At SSS for Success, we are working to help Small Businesses Survive through EASY Sales, where the acronym EASY represents our company’s ability to help small businesses: Establish the profile of their "ideal customer"; Analyze products & services to tailor them for the "ideal customer"; Secure the most effective ways to build and maintain customer relationships; and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business.

As the creator of the EASY Brand Marketing Program, I thank you for interest in this blog and hope you'll enjoy listening to the very first podcast of the series.

I started SSS for Success (EASY Brand Marketing Specialists) because I saw a true need for the varied services that became part of the EASY Brand Marketing Program.  As I got out and talked to people about what I do, I found that people who worked in places that sought to help small business owners, like Small Business Development Centers and Business Incubation Centers got what I was doing, but when I talked to small business owners themselves, I would often receive the “deer in headlights” look or a blank stare that told me that I needed to spend more time actually educating small biz owners on the need for branding (especially in the early stages) and how each of the steps of the EASY Brand Marketing Program are actually cost effective in the long- and short-term.  I also wanted to show how the results of incorporating the program early on actually improves your business because it brings you the increased sales that you need to help you stay in business for a long time to come. 

I decided to create this blog and podcast series, because I wanted a platform to share weekly EASY Brand Marketing Tips, and hopefully help small business owners in the process. 

Feel free to listen to the remainder of the podcast (there's a podcast player about the bottom of this post), where I talk about the specifics of what the EASY Brand Marketing Program is, and how it is used to help bring about EASY Sales.  I’m hoping you'll hear the passion in my voice and can see what drives me to want to help small businesses.  

I’m also hoping you’ll tune in for future weekly podcasts that I promise will have more Small Business Branding Tips.  In fact, next week’s topic is actually about “The Basics of Branding and why anyone can do it well” (regardless of their marketing budget), so you’ll definitely want to check out next week’s podcast episode, as well as visit this blog for useful tips.

I invite you to visit our website sss4success.com or send us an email at “blog comments @ sss4success.com” (there are spaces in the address so we can try to avoid receiving web spam), or Contact Us through our Contact page on the website, or finding us on Twitter (@sss4success). 

If you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Click here to listen to the podcast:



Click here to find the Transcript of this podcast.

Thanks again for visiting our blog and listening to the podcast series!

Have a great day!

Kindra Cotton

The EASY Brand Marketing Program (An Overview)

About a year ago, I start SSS for Success (EASY Brand Marketing Specialists), in order to help Small Businesses Survive through EASY Sales, where the acronym EASY represents my company’s ability to help small businesses: Establish the profile of their "ideal customer"; Analyze products and services to tailor them for the "ideal customer"; Secure the most effective ways to build and maintain customer relationships; and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business.

I'm Kindra Cotton by the way, the Creator of the EASY Brand Marketing Program, and I thank you for reading my very first blog post on the SSS for Success Blog.

I started SSS for Success (EASY Brand Marketing Specialists) because I saw a true need for the varied services that became part of the EASY Brand Marketing Program.

Using our specially designed EASY Brand Marketing Program, we help Small Business Survive through EASY Sales, as our EASY Brand Marketing Specialists have several years of experience in entrepreneurial business consulting, information technology, small business management & administration, and market research & evaluation.

We leverage these areas of expertise to provide small business market research, web & graphic design services, and digital marketing & online branding solutions.

We provide a variety of Services for small businesses and individuals in search of personal branding solutions, as our mission is to help small businesses increase sales and enhance their relationships with their customers by strengthening their company’s brand.  

Our services are tailored to each business with the goal of helping them obtain EASY Sales.  We offer: Market Research, Social Media & Technology Consulting, Web Development & Site Maintenance, and Search Engine Optimization, all with the objective of bringing you more business through your enhanced brand.

We're currently offering a "Showcase Special" for a limited time, where in exchange for allowing us to Showcase the completed work we've done for your company and use you as a reference for new clients for one year, we will provide the full range of our services at a specially-reduced rate!

For more information, please visit our website sss4success.com, Contact Us through our Contact page on the website, or finding us on Twitter (@sss4success). 

If you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325. 

Have a great day!