The First Steps in Building Your Brand

Hello and welcome to this week Small Business EASY Branding Tip.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

This week’s topic is: “The First Steps in Building Your Brand”.  In a previous post, I talked about “The Basics of Branding and Why Anyone Can Do It", and detailed the 4 Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand.  Those steps were: Step 1: Determining & Defining Your Brand. Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it. Step 3: Launching Your Brand. Step 4: Managing, Monitoring & Tweaking Your Brand (Note: That’s “tweaking” your brand, meaning make minor revisions, not tweeting your brand, which is more so a function that occurs under Step 3).  

In this week's tip, we’ll talk about the building blocks of your brand, so we’ll specifically be talking about Steps 2 and 3.

It’s important to lay the right foundation and know what you stand for with your company, what need you fill, and how you’ll go about fulfilling that need in a solution-oriented way that keeps your customers happy.  In completing Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it, market research is key because it helps you specifically define your target market, and it gives you a good idea of your standing in the market against your competitors.

Feel free to listen to this week's podcast by clicking the player below, downloading it and/or subscribing to this podcast series in iTunes, or reading the Transcripts of this week's episode HERE, to learn more.

I hope you found this week’s tip helpful.

Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com, reach out to us via email at “podcasts @ sss4success.com”, or finding us on Twitter (@sss4success).  

By the way, if you’re a Small Business Owner that’s been in business for a while, please do us a favor and fill out that brief survey and tell us a bit more about your entrepreneurial experiences.  We’d really appreciate your input.

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Thanks again for listening and have a great day!
Kindra Cotton