EASY Search Engine Optimization (or SEO) Tips: 10 Tips for Making Your Website Search Engine Friendly

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 

Last week, we talked about how search engines work, and laid the foundation of understanding for what needs to be done in order to search engine optimize your website.

This week, we have “10 Tips to Make Your Website More Search Engine Friendly”: 

1. Design your site first for a blind person, then add visual elements. 
2. Use a simple technology to build your site (like HTML).
3. Choose unique title tags, META Description & Keyword Tags for each page. 
4. Fill out the ALT IMAGE tag for all of your images. 
5. Optimize each page for 2-3 keywords, with at least 250 words of text.
6. Use keywords in your text links, and also use enriched (bold) text on keywords and within the headings and sub-heading on your page.
7. Link to pages that are relevant to your content. 
8. Avoid using Frames, Flash, Query Strings, and graphical navigation menus. 
9. Avoid deep directories and long, over-hyphenated URLs. 
10. Try the Lynx Browser (Text-based) viewer: See what search engines see when they crawl your page. 

There are TONS of resources on the web where you can learn more about this, on great resource is: Search Engine Optimization All-in-One For Dummies by Bruce Clay and Susan Esparza.  It’s a really great 10-in-1 book that gets into just about everything you need to know, and it gets into the finer points of Search Engine Marketing.  It also includes a $25 gift card for trying out Google AdWords.

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don't forget to stop by our Facebook Fan Page and let us know you LIKE what we're doing.


Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time. 


Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!

Kindra Cotton

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By the way, Transcripts are now available upon request.  If you want one, please email us at "transcripts[at]sss4success.com".